Living: The Bluing of America

Color psychology is used routinely to manipulate tastes

The eight stylishly dressed jurists huddled around a stark, white, rectangular table were sifting through endless snippets of yarn and swatch upon swatch of silk, rayon and linen. "We need to soften the yellow to almost a blond yellow," one mulled aloud, squinting at several fabric squares. A green swatch was rejected by one woman with a disapproving, "That's too much of a bathroom tile shade." Another tan square drew the comment, "Good. It doesn't have any shine, like a brown paper bag." It seemed for a time that no decisions would be...

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