Ford Zooms into the Fast Lane

Bold but risky, its new European styling just might pay off

Only two years ago, Ford seemed to be racing Chrysler toward the bankruptcy courts. Between 1980 and 1982, Ford lost $3.26 billion and piled up an additional $2 billion in short-term debt. The company's share of the U.S. car market declined from 22.8% in 1978 to 16.9% (1.1 million vehicles) at the end of last year.

Suddenly, things are looking up, way up. During the last ten days of June, Ford registered a robust 76.8% increase in sales over the same period in 1982....

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