Bell Wrung

The phone company's loss

Generations have grown up thinking of American Telephone & Telegraph (1982 sales: $65.7 billion) simply as Ma Bell. Last week Federal Judge Harold Greene took away the Bell. Greene ruled that the name as well as the company's blue-and-white telephone logo should belong to A T & T's local phone companies when they split off into seven independent units on Jan. 1, 1984. The judge also decreed that only A T & T's Bell Laboratories and foreign operations could continue using the name.

The order was part of a 159-page opinion that virtually completes the legal restructuring of A...

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