Video: Fine Tuning

GET'EM TO GO

Videotapes do not come in six-packs—not yet, anyway—but a New York City-based company called MovieMat is going to fix it so they can be vended right out of a machine. MovieMat is about to test-market a unit the size of a standard soft-drink dispenser that will hold as many as 20 taped feature films. The customer puts his charge card in the slot and watches previews of the available films. He makes a choice; the machine runs a credit check, relays rental information to a central computer and sends his rental tape down the chute, all in about...

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