Cut-rate fares and hot pants
Lamar Muse, 60, the Texan who made upstart Southwest Airlines one of the nation's highest-flying carriers by slashing fares and ballyhooing it as the "love airlines," will soon be back in the air after a two-year grounding. MuseAir will take off next June for seven destinations from San Antonio to Memphis. By 1985 the new airline will fly to 24 cities, including Atlanta and Pittsburgh.
Aggressive promotion and price cutting have long been Muse's trademarks. As Southwest's first president, he started flights in 1971 that gave new meaning to...
To continue reading:
or
Log-In
