Business: The Trade Parade Grows Longer

Some U.S. firms discover bumper profits selling abroad

In many companies, exporting has always been something of an afterthought, but in my corporation we consider foreign sales every bit as important as our domestic business." So says E. J. White, marketing vice president for Crompton Co. of New York, a medium-size textile maker (1979 sales: $159 million). Reason: in the past seven years, Crompton's export business has leaped from zero to 30% of its annual sales.

Crompton's experience is by no means unique. As high inflation and slow growth crimp the ability of businesses...

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