Press: McPaper Stakes Its Claim

USA Today circulation tops 1 million, but losses mount

When Gannett Co. launched USA Today in September 1982, many rival publishers belittled the new daily as a misconceived ego trip by hard-driving Chairman Allen Neuharth. Gannett is the biggest U.S. newspaper chain, with 85 dailies, but its papers are mostly in smaller markets, and the combined circulation of 3.5 million before USA Today had translated into scant national influence. By launching a coast-to-coast daily, Gannett would gain visibility and clout, even if the undertaking would require steep start-up costs, arduous technical demands in...

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