Living: Odds & Trends: Dec. 19, 1983

BEST-READ CATALOGUE

The most closely studied Christmas catalogue this year will undoubtedly be Filene's 52-page opus. The Boston-based specialty-store chain has enlivened its book with a plot about a working girl and Truelove, her white Persian cat. The cat's name, the heart-and-holly symbol it wears as a pendant and white cats are scattered profusely throughout the text and pictures, even the margins. (Fifty-one heart-and-holly symbols appear on one bikini panty.) Next week, the reader who comes up with the exact number of True-loves, cats and symbols will be awarded a $10,000 gift certificate...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!