Press: The Demise of a Cable Directory

Heavy losses and poor prospects, despite advertising support

In April, when Time Inc. launched TV-CABLE WEEK, many analysts predicted that cable operators and their subscribers, although accustomed to low-cost program guides, would be ready to buy the information-packed, four-color magazine, which retailed at $2.95 a month. The expectations were wrong: Time Inc. announced last week that TV-CABLE WEEK was far behind its circulation targets, and will close with the Sept. 25 issue. Estimated pretax losses: $47 million, almost half of the $100 million that the company had planned to lay out during a four-to...

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