Press: The Demise of a Cable Directory

Heavy losses and poor prospects, despite advertising support

In April, when Time Inc. launched TV-CABLE WEEK, many analysts predicted that cable operators and their subscribers, although accustomed to low-cost program guides, would be ready to buy the information-packed, four-color magazine, which retailed at $2.95 a month. The expectations were wrong: Time Inc. announced last week that TV-CABLE WEEK was far behind its circulation targets, and will close with the Sept. 25 issue. Estimated pretax losses: $47 million, almost half of the $100 million that the company had planned to lay out during a four-to...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!