Coke's aspartame generation
Sweet-toothed but calorie-conscious Americans constitute a mammoth market for soft drinks, but there have been problems among the profits. Cyclamates and saccharin, artificial sweeteners used in soft drinks during the past generation, were thought to cause cancer, at least in laboratory animals. Cyclamates were generally banned in 1970, but Congress saved saccharin by requiring a warning label on drinks that contain it.
Now comes aspartame, which has been tested to a fare-thee-well by the Food and Drug Administration. Last week Atlanta's Coca-Cola introduced a new version of its diet Coke,...
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