Ma Who?

AT&T loses a familiar name

Charles Brown, chairman of American Telephone and Telegraph, admitted that the decision had been arrived at "reluctantly" and might be considered a "cave-in." But the alternative would be more court battles and uncertainty and, said Brown, "we're anxious to get the decks cleared and eager to go forward." So, without further argument or appeals, AT&T announced last week that it had agreed to give up its historic Bell name and blue-and-white telephone logo. Federal Judge Harold Greene had ruled last month that the trademarks should belong to AT&T's local operating companies, which are scheduled to split...

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