How to Be Great

Lessons in good management

One message of In Search of Excellence is K.I.S.S., for Keep It Simple, Stupid.

The best-managed American companies do just that, in their meetings, paperwork, memos and lines of communication, say Co-Authors Thomas J. Peters and Robert H. Waterman Jr. in their book to be published this month by Harper & Row (360 pages; $19.95). Among those companies: United Technologies and Procter & Gamble, both of which have banned memos longer than a page.

Peters, an alumnus of the New York management consulting firm of McKinsey & Co. who runs...

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