Fast-Film Coup

A colorful marvel from Kodak

One reason the Eastman Kodak Co. of Rochester, N.Y., controls 70% of the U.S. amateur photographic film market is the firm's remarkable ability to create new products that make taking pictures a snap. First there was the boxlike Brownie in 1900. Then after World War II came the Brownie Hawkeye (1949), the Instamatic (1963), the pocket Instamatic (1972) and, earlier this year, the highly successful Kodak Disc camera. Between its introduction in May and year's end, the company expects to sell 8 million of the devices, making it by...

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