Fast-Film Coup

A colorful marvel from Kodak

One reason the Eastman Kodak Co. of Rochester, N.Y., controls 70% of the U.S. amateur photographic film market is the firm's remarkable ability to create new products that make taking pictures a snap. First there was the boxlike Brownie in 1900. Then after World War II came the Brownie Hawkeye (1949), the Instamatic (1963), the pocket Instamatic (1972) and, earlier this year, the highly successful Kodak Disc camera. Between its introduction in May and year's end, the company expects to sell 8 million of the devices, making it by...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!