People: Sep. 6, 1982

In the realm of celebrity endorsements, the face is none too memorable, and the delivery falls decidedly shy of, say, Olivier for Polaroid. But the name of the new pitchster for Café de Rio is familiar. It has been since 1963, when Ronald Biggs, 53, and 14 others relieved a Glasgow-to-London mail train of $7.3 million in what will be forever referred to as the "Great Train Robbery." Resettled for the past dozen years in Brazil and exempt from extradition, Biggs was recently tapped by an Australian ad agency to play the Ricardo Montalban-Juan Valdez role for Café de Rio. "Living...

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