When in Need, Rent a Preppie

The runaway success of The Official Preppy Handbook (more than 1 million copies sold) proved that the American preppie is a marketable commodity. Now three young men from the suburbs around Louisville are turning the prep school image into a profitable business.

Michael Raus, Jonathan Osier and Byron Burge, who finished private school in the Louisville area in June, faced the prospect of an endless summer without a job before they entered college. The trio then decided to exploit their preppie cachet. They assembled about 25 well-scrubbed young men and women to do odd jobs in the well-heeled area and called their...

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