Aftershocks of the Me Decade

An upbeat Yankelovich predicts a new "ethic of commitment"

In the late1960s, and through most of the 1970s, some fundamental and widely shared cultural views changed in the U.S. With the economy booming, many Americans were liberated from old anxieties about material success. The belief that hard work, self-denial and moral rectitude were their own rewards gave way to a notion, held fervently and misguidedly by some, that the "self and the realization of its full "potential" were all-important pursuits. This phenomenon was ridiculed as the "me" decade by Writer Tom Wolfe and the "culture of narcissism" by Social Critic Christopher Lasch.


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