Creating Popularity Out of Restraint

After eight years as mayor of Los Angeles, Thomas Bradley, 63, remains a diffident and elusive figure. "He doesn't tell anyone his private thoughts, not even me," his wife Ethel once said. Nor is he given to fiery outbursts, one-liners or gabbing with reporters. Says he: "I prefer to work quietly behind the scenes rather than get into a big public debate that accomplishes nothing." Politically he describes himself as "fiscally conservative and liberal on other issues. You cannot pin me down."

That proved a problem for Republican Sam Yorty, who was swamped by Bradley in last April's mayoral race. "He doesn't...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!