Business: Pep for Plants

Bigger shoots from Seltzer?

Whether they are pushing Perrier, Poland Spring or 20 plain, the highly competitive purveyors of bottled water rarely miss a trick. Now A.J. Canfield Co. has a new client for its bottled Natural Seltzer Water. Reads the back of the label: "An excellent water for all house-plants." In a chorus of ads on Midwestern television and radio stations, Canfield proclaims the wonders of Natural Seltzer when administered to a patient like that limping rubber tree in the corner. Rhapsodizes Vice President Alan Canfield Jr.: "When you water plants with our product, you're giving them food and you're giving...

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