Born-again splendor for many great old moviehouses
In Hollywood's heyday the films were only celluloid, but the cinemas that showed them were marbled citadels of fantasy and opulence. From coast to coast, Paramounts and Paradises, Orpheums and Roxys enfolded audiences in some of the most exuberantly romantic architecture ever conceived in the U.S. As Cinemogul Marcus Loew insisted, "We sell tickets to theaters, not movies." Indeed, from their razzle-dazzle marquees to their wondrous Wurlitzers, from soaring, Sistine ceilings to ankle-deep carpeting, the great old houses were themselves worth the price of admission.
They...
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