Business: No WIN Campaign

Peterson's principles

The Nixon Administration had the shop harder program, which urged housewives to flock to store food sales. Gerald Ford had his WIN (Whip Inflation Now) crusade. Now comes the Carter Administration's entry in the P.R. war against rising prices: a 16-page booklet titled A Consumer's Shopping List of Inflation Fighting Ideas. The guide's producer, Esther Peterson, 71, the feisty $51,000-a-year head of the Office of Consumer Affairs, says that the idea is "to help you cope" and to show people how to "stretch their food, housing, energy and health care dollars."...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!