NEWSWATCH by Thomas Griffith: Stuck with a Magazine's Genes

Newswatch

The revived Look is sinking, but LIFE, reborn as a monthly, is doing well Esquire, older than either of them, has had its ups and downs, and now has a new ownership seeking to restore it. Any magazine that has been around a while has genes that are risky to tamper with, according to Editor Clay Felker who in less than two rocky years lost $5 million to $7 million of his own and his British backers' money in trying to turn Esquire around.

Esquire's sturdy genes go back to Depression 1933, when the...

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