"The whole object of direct mail is to maximize personalization, and this machine does just that." Thus did William Ratigan, a top deputy to direct-mail political Fund Raiser Richard Viguerie, explain a little device that seems to have arrived on the merchandising scene. Viguerie's organization sends out 80 million letters a year, mostly on behalf of conservative politicians and organizations. Since people are more likely to respond to mail that has been prepared by hand, Ratigan said, a machine was used to paste stamps on the envelopes. To add to the verisimilitude, the...
To continue reading:
or
Log-In
