Business: A Better Idea?

Chrysler gets a Ford agency

Chrysler President Lee Iacocca repeatedly denies that he has been pirating former colleagues away from Ford, which sacked him in July. In fact, he makes his denials with all the sincere innocence of Captain Kidd. Last week, smiling broadly, he announced that the Kenyon & Eckhardt ad agency was quitting Ford after 34 years to take on the $120 million Chrysler account. It was the largest account switch in U.S. history.

So secret were the negotiations between Iacocca and K & E Chief Leo Kelmenson that Ford executives got...

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