Business: Merger on Madison Avenue

The biggest gets bigger

Superlatives are never exactly in short supply in the advertising business, but the news that came out of the world's largest ad firm last week really was a stunner. Announcing the biggest merger in Madison Avenue history, the Interpublic Group of Companies, the Manhattan-based agency holding company that is the industry's General Motors (1978 billings: $1.9 billion), announced that it was acquiring SSC & B, the U.S.'s eighth largest agency (billings: $750 million), for an undisclosed price. The acquisition of SSC & B (formerly Sullivan,...

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