Superlatives are never exactly in short supply in the advertising business, but the news that came out of the world's largest ad firm last week really was a stunner. Announcing the biggest merger in Madison Avenue history, the Interpublic Group of Companies, the Manhattan-based agency holding company that is the industry's General Motors (1978 billings: $1.9 billion), announced that it was acquiring SSC & B, the U.S.'s eighth largest agency (billings: $750 million), for an undisclosed price. The acquisition of SSC & B (formerly Sullivan,...
To continue reading:
or
Log-In
