The Customer Holds the Key: The Customer Holds the Key

Spending big for high quality, but worrying about the future

By spending enthusiastically for everything from cars to clothespins, the American consumer lifted the economy out of a ditch in 1975 and has kept it chugging along ever since. The U.S. shopper still seems insatiable, but now the experts are becoming worried about him (and, of course, her). Says a top Washington economist: "The golden question mark for the economy is, what is buried in the consumer's mind?" Echoes Daniel Brill, the Treasury's chief economist: "I'm very concerned right now about what is going through the consumer's head, as well as...

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