For each series on the air there are backups ready to go on whenever a rating dips. The pilots for these shows can cost as much as $600,000. For the upcoming season, the networks have funded 149 pilots, some of which are analyzed for its clients by the ad agency Dancer Fitzgerald Sample. Excerpts:
California Girls (NBC). A bikini-clad comedy about two 18-year-old girls who want to be lifeguards. One, sarcastic with a good body; the other, a free spirit, well tanned and not unattractive.
Cheerleaders (NBC). A half-hour "gang comedy" about life through the...
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