PHOTOGRAPHY: At Long Last, Land's Instant Movies

Polaroid Founder-Chairman Edwin Land is a showman who likes to use his corporation's annual meetings to stage splashy demonstrations of the company's latest instant-photography miracles. Last week he had a stunning new one to display: instant movies, which Polaroid is preparing to market on a limited basis in the fall after 30 years of experimenting. So Land put on a show that lived up to his own dry comment: "Anything worth doing is worth doing to excess." Each of the 3,800 shareholders present in Needham, Mass., got a chance to shoot films...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!