Business: European Vigor

After an intensive investigation, Common Market trustbusters last month handed down their most severe decision ever against a single company. The target: United Brands, the big (1975 sales: about $2 billion) food multinational. The Competition Department of the European Economic Community fined the company $1.2 million for "an abuse of dominant position" in the banana market* and ordered an immediate 15% price rollback in five of the nine EEC countries. Key findings: United Brands priced unfairly by charging twice as much for Chiquita bananas in rich markets such as West Germany as in...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!