Business: European Vigor

After an intensive investigation, Common Market trustbusters last month handed down their most severe decision ever against a single company. The target: United Brands, the big (1975 sales: about $2 billion) food multinational. The Competition Department of the European Economic Community fined the company $1.2 million for "an abuse of dominant position" in the banana market* and ordered an immediate 15% price rollback in five of the nine EEC countries. Key findings: United Brands priced unfairly by charging twice as much for Chiquita bananas in rich markets such as West Germany as in...

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