New Year's Special! Have your appendix removed by a skilled surgeon with hundreds of satisfied clients. Regularly $149.95, but 15% discount if you act now. All major credit cards accepted. Dr. John Doe, 111 Main St.
No one has seen such an ad—and for precisely that reason the Federal Trade Commission last week took on the powerful American Medical Association. The agency charged that the A.M.A's code of ethics, by forbidding advertising, has stifled competition between doctors and thus violates antitrust laws. The case highlighted a sudden new interest by the five-member...
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