Press: Now! or Then!?

Britain's new newsmagazine

Fleet Street cynics might say that Britain needs a new weekly newsmagazine like Newcastle needs more coal. The nation already has the respected Economist (circ. 66,000), regional editions of TIME (78,000) and Newsweek (40,000), as well as six London Sunday papers (combined circ. 18,300,000) that are sped overnight on Britain's excellent rail system to steepled hamlets from Dover to Dundee. Last week Sir James Goldsmith, 46, pugnacious publisher (France's weekly L'Express) and multimillionaire food tycoon, set out to prove the cynics wrong.

With a first-year promotion budget of $5.4 million and a staff of 121, he launched Now!, a slick...

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