Nation: Highlights

Red is sexy, yellow... ?

When the New Bedford Gas & Edison Light Co. asked for permission to install energy-efficient amber streetlights on Cape Cod, Artist Eloise Barnhurst strenuously objected. At a public hearing in Falmouth, Mass., Barnhurst, who serves as a consultant on color to cosmetic companies and advertisers, warned that amber is a potentially explosive mixture of red and yellow. Said she: "Red is the color of sex, but yellow is a nerve energizer that keeps us awake."

Thus, in her view, an amber glow could make pedestrians and motorists both sexy...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!