Business: The Over-the-Thrill Crowd

Say the aging baby-boom kids: Gimme shelter (and lots more)

Age, alas, has caught up with the kids of the baby boom. Now, one in every three Americans are products of the population surge that began right after World War II and lasted until the mid-1960s. According to the Conference Board, a blue-ribbon business research body, the aging of this generation "will be the single most important economic stimulant of the 1980s."

The oldest of these postwar children are already 34, and over the next ten years they will cause a bulge in the big-spending 35 to 44 group. The number of Americans...

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