Business: Fragrance War: France vs. U.S.

A barrage of brash scents

The hype was pure Madison Avenue, though the locale was Paris. First there was a gushing news release. "Since ancient times," it declared, "perhaps since the Garden of Eden, woman has communed with perfume. In creating Nahema today, Guerlain adds a prestigious page to this eternal dialogue." Then came an "intime" press dinner for 40 or so at Maxim's, followed on another evening by a glittering soiree near the Place de la Concorde, where 650 guests were plied with champagne as the new scent being introduced by the...

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