ADVERTISING: Selling 'Em Jimmy and Jerry

There's a change that's come over America, it's a change that's great to see.

The TV commercial's sprightly jingle accompanies handsome footage of people working, playing, relaxing and flashing warm all-American smiles. Coca-Cola? McDonald's? Nope. The next face on the screen belongs to a nice, reliable, fatherly type who looks very much like—in fact, who is Gerald R. Ford. No name is mentioned; there is no appeal for votes. "Peace with freedom," intones an announcer as the minute draws to a close. "Is there anything more important than that?"

Not really. But to Gerald Ford,...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!