THE PRESIDENCY by HUGH SIDEY: Cherishing the Right to Get Rich

That compelling American purpose of getting rich (or at least richer) and enjoying it is a key point in this fall's political argument.

While Jimmy Carter has settled most of his indignation on getting rich unfairly—on tax loopholes and the lobbyists who preserve and enlarge them —his fervid campaign cries often have biblical overtones suggesting that the wealthy are vaguely evil. Gerald Ford, on the other hand, eagerly indulges in the resort rituals of the rich and some-tunes seems more enamored with White House luxuries like Camp David and Air Force One than his job. Ford's love of...