Press: TV Politics

Campaigning for air time

In the 1976 presidential campaign, no candidate bought 30 minutes of television air time until about six months before the balloting. Election Day 1980 is still a year away, but already three top contenders are requesting half-hour spots.

The networks, in a decision that must delight sitcom fans everywhere, have refused. Stated reason: it is too early for TV politicking.

Representatives of John Connally, Ronald Reagan and Jimmy Carter went shopping for tube time as early as mid-September. ABC and NBC told them to come back later. CBS offered each candidate...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!