Business: Ingot We Trust

Gold rush of '79 heats up

The famous 17-year cicada has nothing on the perennial goldbug. Quick-buck speculators, long-haul investors and just plain inflation-scared savers have put so much money into gold that last week it ballooned to a record $277.15 an ounce. Other precious metals have been piggybacking on the yellow stuff. Lately silver and platinum have risen even faster than gold. Predictions that gold could hit $300 an ounce by midsummer—and that other metals could rise in tandem —are becoming self-fulfilling as speculators rush to buy in anticipation of higher prices.

Europeans, who traditionally seek refuge in gold during...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!