"New Foundation." How did that unresounding term come to be Jimmy Carter's slogan for what his Administration is trying to achieve? Rick Hertzberg, a presidential speechwriter, thought it up about two months ago, but when he offered it at an informal meeting on Administration goals, the reaction was leaden. "Everyone said, 'Can't we come up with something better?' " one aide recalls. Apparently not. Indeed, some of the alternatives were clearly worse "groundwork," for example, or "building blocks." And though "new" is one of the oldest terms in political rhetoric, repeatedly reappearing...
Nation: Phrasemakers at Work
Subscriber content preview.
or
Log-In
To continue reading:
or
Log-In