Inside this week's issue of TIME is an interesting document about a remarkable enterprise: the annual report of Gulf & Western Industries, Inc. That broadly diversified corporation is celebrating its 20th anniversary and is marking the occasion in distinctive fashion. The 64-page pull-out section is the largest advertisement ever placed in any publication. Companies often seek to explain their business to the public through ads, but never before has a firm made such a comprehensive statement to so many people at one time.
Annual reports do not normally reach a broad public. In past years, no more than 300,000 people received the...
To continue reading:
or
Log-In
