Business: Capitalizing on a Collection

Nelson Rockefeller's venture in mail-order art

In price, they range from $65 replicas of 18th century Chinese-made porcelain salt dishes to a copy of Auguste Rodin's Age of Bronze, a statue of a nude male that stands 41½ in. high and sells for $7,500. In scope, they embrace reproductions of such varied items as Picasso's Houses on the Hill ($650), a weather vane sculpture of a 19th century race horse ($975), an old Chinese temple jar ($1,000) and an 18th century Japanese wood carving of a sleeping cat ($125). Besides beauty and style, what...

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