Press: Cheesecakes and Ale in Britain

New competition in Fleet Street's nudespaper war

Perhaps the last thing that British newspaper readers needed was still another steamy tabloid featuring scandal, sports, crime and bare-breasted pinups. The format, rooted in the 19th century penny press and perfected in the frothy wake of the swinging '60s, now dominates British newsstands. The leading exponents of the "tits and bums" genre, as it is known on Fleet Street, are Publisher Rupert Murdoch's Sun (circ. 4 million) and the Daily Mirror (circ. 3.9 million). Each is fondled by twice as many customers a day as all four of Britain's major quality dailies combined. Total...

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