Its Taylor wine ads raise rivals' tempers
The commercial opens on a room full of people reflectively sipping wine in what is described as a blind taste test. Somebody calls out that a Taylor California wine has been "judged best," and the announcer purrs: "Taylor California Cellars. Judged better than C.K. Mondavi. Better than Almaden. Better than Inglenook. But when you cost a little more you better be better." And when you come on with such head-to-head comparison promotions in the usually decorous world of wine selling you had better be prepared for lots...
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