Television: NBC: Heady for Freddie

The Great Silverman Snatch on network row

At age 40, that rumpled Alexander of the television world, Fred Silverman, was running out of worlds to conquer. He started at CBS as a whiz kid just a few years out of college and in twelve years there, culminating as chief programmer for entertainment shows, he helped keep the Big Eye on top. Moving over to ABC as head of entertainment in 1975, he helped push it past CBS to No. 1. That left only NBC, currently bottom tube on network row. Last week, to lure Silverman...

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