Press: Hoagie City Hero

A frilly daily debuts in Philly

Philadelphia is known for its soft pretzels (eaten with mustard), snapper soup (eaten with sherry) and heroic sandwiches (eaten with trepidation, and called hoagies). Last week another item—well-dressed cheesecake—was added to the local menu when Canadian Publisher Pierre Péladeau served up his new Philadelphia Journal, a breezy morning tabloid with an initial circulation of 200,000. The Journal's salient contribution to the state of journalism is a daily Philly filly on page 7, fully clothed but flashing a thigh, a kneecap or some other item of civic pride. The paper devotes nearly half of its 60-odd pages...

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