RETAILING: Abercrombie's Misfire

After more than eight decades of catering to princes and Presidents as well as just run-of-the-millionaire sportsmen, New York-based Abercrombie & Fitch now finds itself looking, figuratively, at the business end of one of those $6,000 custom-made rifles it has become famous for. Losses for the nine-store chain have widened steadily over the past six years, and lately they have grown as big as all outdoors—from $540,000 on sales of $25.4 million last year to a thumping $1.7 million in the first three quarters of 1976. Last week, amid talk that the chain was for sale, lawyers for proud old...

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