The Press: Incendiary Idea

The brand new, push-button telephones in the 26th-floor editorial offices overlooking Manhattan's Central Park are brilliant red. So is the floor —fire engine red. "I painted it myself," boasts Publisher Bartle Bull, 36, as he flips through, a stack of folders that are also, well, red. Bull, former publisher of the Village Voice, and Editor Dennis Smith, 35, fire fighter and bestselling author (Report from Engine Co. 82, The Final Fire), are ablaze with enthusiasm for their new monthly magazine. The scarlet letters on the charter issue due out Sept. 10 read Firehouse....

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