POSTAL SERVICE: A Search for Deliverance

As the commercial flashes on the screen, a schoolboy is opening a letter from his grandmother. He begins to read, and the scene shifts slowly to an elderly lady in a distant city smiling at a photo of her grandson. A voice-over intones the message: "P.S., write soon." That bit of soft-sell—strongly reminiscent of A T & T's familiar telephone commercials—is now being test marketed in Atlanta, Minneapolis-St. Paul and Columbus. It is part of an experiment by the U.S. Postal Service to boost revenues by getting more people to use the...

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