The Nation: Winners and Sinners

When President Ford began sporting his lapel button proclaiming WIN (for Whip Inflation Now), a Miami entrepreneur named Marvin D. Baida was quick to see the possibilities. But when he tried to peddle WIN pins for a quarter each, there were few takers. Then Baida had an inspiration: he started selling a 25¢ button that declared SIN (for Stop Inflation Now). The public took to SIN instantly: 60,000 pins have been ordered, and Baida has branched out into T shirts and bumper stickers (HONK IF YOU WANT TO SIN).

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