NEW PRODUCTS: Name Calling

In the tradition of the electric toothbrush and the high-speed electric cocktail mixer, the latest effort-saving gadget is the Name Caller, which does away with the need of dialing a telephone. By pressing a button on the device, which can be easily attached to the phone, a user can reach any one of 38 numbers. Besides its speed and convenience, the Name Caller provides a foolproof way for a baby sitter to phone police, firemen or the family doctor in an emergency. The gadget—about the size of a small bathroom scale—has been available for...

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